2019 World Pangolin Day
Category: Social media campaign, youth engagement, and outreach
Organization: USAID BIJAK project
Role: Campaign Lead, Graphic Designer
USAID BIJAK launched a two-week social media campaign to generate an online conversation among Indonesian youth about how wildlife trafficking endangers animal populations and forest habitat. The campaign featured a Pangolin Drawing Challenge, using World Pangolin Day, February 16, as a focal event to highlight the severity of wildlife crime in Indonesia.
More than135 students submitted beautiful original pangolin artwork, posted on their Facebook,Twitter, and Instagram accounts, accompanied by calls to action to get serious about tackling wildlife crime.
Link to post: https://bit.ly/PangolinChallenge
Link to best 10 artworks: https://bit.ly/BestPangolinArtworks
DIGITAL POSTER
VIDEO TIMELAPSE